Monday, November 3, 2008
Buy-O-Logy
In class I mentioned a new book that discusses what neurology has to teach us about consumers' relationships to brands, Buy-Ology: Why We Buy What We Do. Here are a few recent articles on the subject, one from Fast Company (10.24.08) and the other from Scientific American on the brain's involvement with of lottery tickets.
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1 comment:
Good !
Brand Strategy and Positioning
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