Al Reis coined the term 'positioning'. This week he wrote an article in Ad Age on why Obama's positioning strategy was so effective -- and McCain's and Clinton's were not. We have discussed a lot of this in class already, but thought you might enjoy hearing it from the Godfather of Positioning himself.
Showing posts with label Obama. Show all posts
Showing posts with label Obama. Show all posts
Saturday, November 8, 2008
Al Ries On Obama's Positioning Strategy
Al Reis coined the term 'positioning'. This week he wrote an article in Ad Age on why Obama's positioning strategy was so effective -- and McCain's and Clinton's were not. We have discussed a lot of this in class already, but thought you might enjoy hearing it from the Godfather of Positioning himself.
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