Showing posts with label Innovation. Show all posts
Showing posts with label Innovation. Show all posts

Friday, October 10, 2008

Obsessive Branding Disorder

Has branding become a substitute for product and service innovation? Lucas Conley thinks so. This video is a funny description of a real business issue. What do you think? Has a focus on the messaging overtaken focus on the product? Can excessive and obsessive branding be a substitute for customer service and product innovation?